In Case of Emergency (ICE)

Due to the recent bombing in London and floods in Mumbai, there has been a tremendous push to launch the International "In Case of Emergency" (ICE) campaign. Many people were injured in these incidents and many of those injured were found with their mobile phones. First responders used the injured person's mobile phone to try and locate a family member that they could notify on the injured persons behalf.

However the rescuers found it difficult to locate the appropriate person. Wireless subscribers are now being asked by Public Safety Officials all over the world to store the word "ICE" in their wireless phone address book and put their next of kin's phone number next to it.

In the event of an emergency, this person would be contacted quickly by ambulance and hospital staff. Source: BBC News)

Please take a moment to programme "ICE" and the number of someone that you would like contacted in case of an emergency. Public Safety officials around the world will know what this means.